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What Is Content Marketing
Content marketing is a form of marketing focused on creating, publishing and distributing content for a targeted audience online. It is often used by businesses in order to:
- Expand their user base
- Diversify their user base
- Establish or Increase online sales
- Increase brand awareness or credibility
- Create an online community of users
Unlike other forms of online marketing, content marketing relies on intercepting an existing customer need, as opposed to creating demand for a new need.
What Is Content Marketing Distribution
There are 3 distribution strategies for successful content marketing, each with trade-offs in customization, reach, and time commitment. Content distribution is often among the most overlooked aspects of a successful content marketing campaign, as it requires a consistent time commitment.
Building your own site
One challenge to building your own site is that there is not a natural base of visitors to leverage (as might be the case if you hosted a YouTube video). To increase reach, content marketing managers will want to invest in Search engine optimization, SEM or other audience-building campaigns.
Guest posts are blog posts that you submit on other people’s sites, often with links or references back to your own business (or online business profile/ website). Businesses who create guest posts service maximize for low time commitment and high reach. The challenge is that there is a limited level of customization, as your guest post will sit in another website. Content marketing managers pursuing this distribution channel will want to emphasize
Re-engagement marketing include: email newsletters, white papers, and podcasts. It entails anything that might allow you to re-connect with a visitor to your site or social media page – often by collecting the customer’s email. This optimizes for customization and depth of relationship.
Our top content marketing agency UK professionals can provide you all these 3 types for your Forex broker or stock company.
Top Content Marketing Agencies UK
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